CTAI Blog

Is The Business World Beginning to Embrace Bike Culture?

Thursday, July 25, 2013

There are some positive signs which indicate a change in the way that the business world views bike culture. According to Entrepreneur.com, the number of bike-friendly offices is increasing.

Formerly considered a recreational activity to be done outside of working hours, many North American companies are now recognizing the benefits of promoting a cycling culture in the workplace. "Bicycling is the new golf," says Bill Vesper, President of the League of American Bicyclists, referring to the ability of bike clubs to promote networking opportunities. Cycling is not only a great way to promote physical fitness, but the social aspect of the sport encourages networking and can boost employee morale.

The league lists over 500 businesses that have implemented bike-friendly policies, 55% of which have under 100 employees. From breweries to tech companies and even law offices, small businesses across the country are embracing the benefits of being bike friendly.

Are you interested in bringing the benefits of bike culture to your workplace? You might not have to spend very much money to make the change. Consider taking any or all of the following measures.

  • Simply let employees know that you support the concept of bicycle commuting. Removing the fear of censure can go a long way.
  • Install bike racks in your parking lot.
  • Install showers and provide lockers so employees can clean up and store work clothing.
  • Keep a few bike pumps on site for employee use, just in case.
  • If you're feeling really ambitious, consider reimbursing employees for bike helmets, repair kits, or new cycling equipment, as some of the companies in the article did.
  • Provide trail maps or suggested routes to the office.
  • Stop asking employees if they have "reliable transportation." A car should not be a condition of employment in most cases.

See if you can brainstorm other ways to promote a sustainable commuting culture, which can embrace public transit and car pools as well as bicycle commuting. You may be amazed at the positive differences in your workplace.